Last week, Steven Spielberg and George Lucas talked about the direction of the movie industry. They were speaking at the opening of a new USC School of Cinematic Arts building.
What they had to say is not exactly something that the average moviegoer wants to hear, except for when Spielberg said he would be happy to direct another Indiana Jones movie.
“There’s going to be an implosion where three or four or maybe even a half-dozen mega-budgeted movies go crashing into the ground, and that’s going to change the paradigm again.”
“You’re going to end up with fewer theaters, bigger theaters with a lot of nice things. Going to the movies will cost 50 bucks or 100 or 150 bucks—like what Broadway costs today, or a football game.”
What Spielberg and Lucas said is something that I do find interesting and fascinating but at the same time, I highly disagree with them. Unlike what George Lucas said, I do not think that motion pictures will soon go the way of Broadway and Off-Broadway theaters. The last film that played on the big screen for a year was Titanic and that was before DVDs were started to take off and kill the VHS tape.
I don’t think consumers like the idea of paying an arm and a leg to see movies on the big screen.
It’s bad enough that the 3D movies have added a surcharge premium to admission. Do I like the idea of paying $10 to $12 for a film that is 90 minutes long? Throw in the cost for popcorn and a medium sized drink and it is about $20 by the time that one sits in the chair.
Netflix is changing things. If there is a movie that I want to see but reviews aren’t all that positive, I’ll wait until the DVD comes out and save money that way.
But for a movie to cost the same as a sporting event? Consumers will likely revolt.