Kick-Ass 2 Debuts TV campaign, NSFW Trailer

The television campaign for Kick-Ass 2 has begun. Kick-Ass 2 stars Aaron Taylor-Johnson, Christopher Mintz-Plasse, Chloë Grace Moretz, and Jim Carrey. Jeff Wadlow wrote the screenplay and directs the film. Wadlow took over for Kick-Ass director Matthew Vaughn, who shifts over to producing the film.

Mark Millar writes about Comic-Con and the TV Spots over at at Millarworld.

Our whoring of Kick-Ass 2 began this weekend with a HUGE campaign Universal started on Thursday now most of the summer tent-poles have been and gone. Like Ted, they’ve been keeping their powder dry for the final 4 weeks and now they’re unleashing a massive TV and poster campaign. It’s very exciting. Tracking on this is apparently enormous, which will be nice after a difficult summer for the studios. What’s cool about the sequel is that we’re hitting as many women as men, which didn’t happen with the first movie at all, the women catching it on DVD later and establishing the audience we have now. Anyway, you’re all going to see it very soon and I know you’re going to go nuts for it.

The first TV spot does not have a title:

The second spot is titled “They’re Back.”

The third spot is titled “Real Heroes.”

The fourth spot is titled “Serious Team.”

A NSFW trailer has almost made a debut. It runs 4:34 in length.

There was also a Nerd HQ convesation with Millar, Romita, Wadlow, and the cast.

The film is based on the Icon Comics series, Kick-Ass 2 and Hit-Girl, by Mark Millar and John Romita, Jr. Universal is set to release the film in August of this year.

Topics: Kick-Ass 2, Mark Millar

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