Honda launches Project Drive-In


Honda has launched an effort, Project Drive-In, to save our nation’s Drive-In theaters.

Drive-In theaters are becoming a rare breed. The mission statement from the project states:

In less than 3 months, the majority of American drive-in theaters will face closure with the movie industry’s switch from film to digital. Upgrading to digital projection costs roughly $80,000.

Honda is doing their part to “preserve this iconic part of American car culture.” Their first step is to start a fund to raise enough money to be able to donate a total of 5 digital projectors.

Here are 4 things you can do right now to help prevent drive-ins from fading to black:
1. Vote
2. Contribute (Just over $3000 raised)
3. Pledge
4. Download

Drive-in theaters are a part of classic Americana. While they may not offer stadium seating, they should not be headed into disarray.

Honda and Sony Pictures have partnered up to launch the Pop-Up Drive-In Tour. Coming soon to a town near you will be free screenings of Cloudy With a Chance of Meatballs and complimentary refreshments such as popcorn.

According to Variety, the National Association of Theater Owners has been help but “only around 10% have made the switch so far due to the cost of the digital projectors, estimated at more than $75,000 per screen.”

Tags: Entertainment Movies Project Drive-In

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