House of Cards and veteran film actor Kevin Spacey is urging the television networks to adopt the Netflix model has gone viral. There’s a version of the full transcript available for those unable to watch the video, but Spacey’s words no doubt signal a shift in television medium seems to be upon us.
“Clearly the success of the Netflix model – releasing the entire season of House of Cards at once has proved one thing – the audience wants the control. They want freedom. If they want to binge – as they’ve been doing on House of Cards – then we should let them binge. Many people have stopped me on the street to say, “Thanks – you sucked three days out of my life”. And through this new form of distribution, I think we have demonstrated that we have learned the lesson that the music industry didn’t learn: Give people what they want – when they want it – in the form they want it in – at a reasonable price – and they’ll more likely pay for it rather than steal it; well, some will still steal it, but I believe this new model can take a bite out of piracy.”
Other shows have followed House of Cards success in releasing their entire season on Netflix, as Arrested Development and Orange is the New Black have debuted to wild success with fans and critics. It’s not just having shows on Netflix that are changing the way TV is watched, it’s not having to wait a week to see the story continued that is attractive to viewers.
Television will survive, but as Spacey made it clear in his speech, Netflix is the new wave and streaming services have officially arrived as a legitimate medium for viewing original content. The next question is when will this become acceptable for releasing hit mainstream movies, if ever?