Late last night, the Twitter feed for Kaijucast.com posted a photo (taken from a fan) from a Brazilian licencing expo that may have (finally) fully revealed the latest design of the kaiju who began the craze, Godzilla. The reveal comes ahead of any official trailer or announcement from Legendary Pictures. I’ve included it at the very bottom of the post.
In today’s day and age, secrecy is king.
Studios and producers and writers and directors are constantly trying to keep their projects under wraps and away from fans for as long as possible. In fact, that has been the case for decades. But as time has gone by, the nature of fanhood has changed and the advent of the internet allows fans their prerogative to gain knowledge on their favorite up and coming movies well before a release date; we now demand that we know as much about the movie as possible before walking into theaters.
Gone are the days of walking into a theater cold, with little or no expectation, and simply being blown away by what we see up there on that big silver screen. But dammit, filmmakers will always try their best to maintain that level of surprise.
One of the most tight-lipped projects in development right now is director Gareth Edwards‘ Godzilla reboot. Fans have been given little snippets and hints leading up to and at this year’s Comic Con in San Diego as to what the popular character will look like, but his full face has, until now, eluded us.
Edwards and his producers are keen on maintaining an element of familiar surprise with this design. For good reason, they have kept a tight lid on what their titular kaiju’s appearance will be in the upcoming American Godzilla reboot. 1998’s American version of the Japanese icon was blasted by domestic and international fans alike as cashing in on the Jurassic Park craze that had swept the 1990’s. Indeed, he looked more like a dinosaur in that film than he ever has in any of his previous features.
Even that version of Godzilla was kept tightly under wraps and was barely revealed even in the first trailers of that Roland Emmerich camp-fest (I happen to love that film, but schlocky it is).
UPDATE: The Image was removed at the request of Legendary Pictures and Warner Bros.
Godzilla will smash his way to theaters and IMAX on May 16, 2014, with Aaron Taylor-Johnson, Ken Watanabe, Elizabeth Olsen, Juliette Binoche, David Strathairn, Bryan Cranston and Sally Hawkins.