'Frozen' Trailer: Disney Takes the Classic Tale to Predictable Places

After a charming little teaser, Disney has released the first full trailer for the upcoming animated film Frozen. And by the looks of things, Disney has taken the classic Hans Christian Andersen story The Snow Queen in a typically ultra-modern direction. Frozen stars Kristin Bell as Anna, our heroine, and Idina Menzel (from Wicked and Broadway fame) as her sister, Elsa the Snow Queen. Check it out below.

Frozen was always going to be a close descendant of 2010’s Tangled, but this looks a lot closer to being a spiritual sequel than any of us could have imagined. Right down to the two goofy sidekicks (Olaf the Snowman sure does get a lot of airtime here), Frozen is obviously meant to capitalize on Tangled‘s past successes. Both films geneses were with hand drawn animation and both films both ended up taking a much more modern (but maybe not better) direction in computer animation.

The trailer introduces its characters in rapid-fire fashion and completely skips over the musical numbers that will populate the finished film. Tangled also did this to an extent in its promotion, but that film had Mandy Moore (a tried and true pop singer) on its side and while Bell has logged in her own fair share of stage work and singing, she isn’t nearly as widely known a lead female voice that Tangled had.

Disney seems to be skipping older audiences all together with this one; the jokes are aimed squarely at a younger target than Tangled had. That certainly never hurt a Disney film before and Frozen will surely have wider appeal upon release.

For now, this trailer is slightly underwhelming.

Frozen opens November 27th.

Plot synopsis and production details follow:

Walt Disney Animation Studios, the studio behind “Tangled” and “Wreck-It Ralph,” presents “Frozen,” a stunning big-screen comedy adventure. Fearless optimist Anna (voice of Kristen Bell) sets off on an epic journey—teaming up with rugged mountain man Kristoff (voice of Jonathan Groff) and his loyal reindeer Sven—to find her sister Elsa (voice of Idina Menzel), whose icy powers have trapped the kingdom of Arendelle in eternal winter. Encountering Everest-like conditions, mystical trolls and a hilarious snowman named Olaf (voice of Josh Gad), Anna and Kristoff battle the elements in a race to save the kingdom.

The film is directed by Chris Buck (“Tarzan,” “Surf’s Up”) and Jennifer Lee (screenwriter, “Wreck-It Ralph”), who also wrote the screenplay. It is produced by Peter Del Vecho (“Winnie the Pooh,” “The Princess and the Frog”). Featuring original songs from Tony® winner Robert Lopez (“The Book of Mormon,” “Avenue Q”) and Kristen Anderson-Lopez (“In Transit,” “Winnie the Pooh”), and an original score by Christophe Beck (“The Muppets,” Oscar®-winning short “Paperman”), “Frozen” hits theaters in 3D on Nov. 27, 2013.

Tags: Animation Disney Entertainment Frozen Idina Menzel Kristin Bell Movies Musical Tangled Wicked

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