Do you remember what life was like before Facebook? It was complicated, to say the least as the social media network has again proven itself valuable to advertisers and television networks as a way of backing up the Nielsen ratings with even more data about who is watching what.
A new Variety report states that Facebook is being used to gauge what new fall shows people are watching each week, and the data suggests Marvel Agents of S.H.I.E.L.D. is off to a hot start.
The most-watched new TV shows launching this fall are also making a splash on Facebook, according to data the social-network giant released exclusively to Variety on Thursday. The biggest launches at each of the four broadcast networks comprise the top four series that generated the most chatter on Facebook, which measured the conversations through new tracking tools introduced last month.
According to that data, Marvel Agents of S.H.I.E.L.D. was talked about, liked or posted about on Facebook around 1.13 million times in the 48-hours following it’s premiere two weeks ago. The hit FOX show Sleepy Hollow, which was just picked up for a second season yesterday, came in second with 932,000 interactions on Facebook.
Not all the data was positive though as shows We Are Men on CBS, Lucky 7 on ABC and Dads on FOX all clocked in with terrible interaction rates on Facebook, which doesn’t bode well for their futures.
Which new fall show did you talk about the most with your friends? Sound off in the comments section below and let us know.