If there’s one thing that has been totally revolutionized over the past five years, it’s how to plan out a strategy for releasing comic book movies. Marvel has changed the game and entirely re-written the book when it comes to making the most of all your properties and now that the method is tried and true, DC and Warner Bros are getting into the game.
We kind of all saw this coming with the major announcement over the summer that Batman vs. Superman was finally going to happen, but to those who have been following this for a while, there are more than just two characters ready to explode onto the entertainment scene.
One of the projects that has been in development at Warner Bros is Guillermo del Toro’s Justice League Dark, which has looked to be a major property launch for Warner Bros for some time now. Del Toro was asked about the progress of the project this weekend and instead offered up some juicy nuggets about what seems to be Warner Bros and DC’s plans for the future.
“We’re still on it [Justice League Dark], writing, and hopefully it will happen but there are no developments that are new,” said del Toro. “We’re still at Warner Bros., they are making plans for the entire DC universe. All the superheroes, all the mythologies, and part of that is Justice League Dark. They’re planning on TV, movies, and all the media, so we have to fit within that plan.”
There’s already a slew of DC characters either in talks for upcoming movies or starring on television shows. Right now Arrow is the hottest DC property outside of the cinema and it’s obviously helping to lead the way for more properties to show up on television. The Batman vs. Superman film will likely be the rollout of big screen properties with both mediums likely leading to an eventual Justice League movie.
Right now Batman, Superman, Green Arrow and The Flash are all going to be active franchises by 2015 and there are talks of Wonder Woman, Aquaman and possibly Green Lantern being activated as well. All of this points to a Marvel style strategy that will lead up to a Justice League movie, something DC fans have been waiting for far too long.