When it comes to the world of comic book movies, there’s no questioning Marvel’s rule over everyone else. The main reason for Marvel’s dominance stems from their innovative strategy of planning and releasing movies and it’s a formula that is starting to be copied.
From Disney using the formula for Star Wars to Sony using part of the strategy for The Amazing Spider-Man, it looks like 20th Century Fox is moving towards a Marvel strategy as well. Proof of this was seen in the studio re-upping screenwriter Simon Kinberg who is not only working on X-Men Days of Future Past but also Fox’s reboot of Fantastic Four.
This led the studio to publish a quote in The Hollywood Reporter that not at all hides the fact that they want to crossover the X-Men and Fantastic Four worlds to compete with Marvel.
“I have a lot of ideas on how to built those brands and do what everybody is thinking of these days: Be like Marvel,” Kinberg tells The Hollywood Reporter. “I want to be able to build stories over multiple movies.”
This is great news for fans of both franchises as with the properties being controlled by a non-Marvel studio, we can’t expect to see either hero groups show up in Avengers. But it appears that Fox is going to get as close as they possibly can to that and are fusing the two universes together.
How well it pans out is yet to be seen but this is truly the golden era for comic book movies and Fox is getting in on it with their X-Men and Fantastic Four franchises.