Now that Blackfish is streaming instantly on Netflix, SeaWorld has gone the defensive by taking out full-page ads. Too little, too late.
Where was SeaWorld when the filmmakers reached out for an interview request while they were interviewing people during production? This just smells of trying to save face but it won’t work. Not when celebrities have joined the movement to boycott SeaWorld. Barenaked Ladies, Willie Nelson, Martina McBride, and Heart are just a few of the names that have pulled out of concerts planned at SeaWorld and this is only the beginning.
On Friday, they took out ads in the following papers: New York Times, USA Today, and the Orlando Sentinel. According to IndieWire, these were “an open letter that defended their practices.” The full open letter seen in the ads can be found at SeaWorld’s website.
Filmmakers previously responded to claims earlier this year when SeaWorld went on the defensive.
The fact is, SeaWorld is now facing a public relations battle that they are losing. If they really want to get their image back, they have to show it. No more covering up the facts.