Walt Disney Animation Studio’s Frozen, the 53rd animated film from Disney, has become the surprise holiday hit of the year and rightfully so.
After an five-day opening weekend of $93,590,387 at the box office, the animated hit has gone on to gross $210,412,773 at the box office, not including the estimated $9.1 million take on Thursday.
The film, which is a story of two princesses, had a rewarding marketing campaign that was able to draw in young boys and didn’t ignore the audience of young girls. Call it a misleading campaign all you want but did anyone really expect that the film would be all about Olaf the snowman and Sven the reindeer?
The fact that Olaf and Sven were the first characters to be seen in the teaser did not hurt with potential audiences but it certainly added to the attraction of merchandise potential.
Olaf’s first appearance with Josh Gad doing the voice doesn’t even come into the picture until after the first half hour or so. It shouldn’t take away from how great the film is. It’s one worthy of joining the Disney canon and classics such as The Little Mermaid, Beauty and the Beast, and The Lion King.
Disney could have alienated their audience but they chose not to. Because other films are darker for families with younger children, Frozen is the film that families are going to during the holiday break. Some for a second or third time.
As things stand right now, Frozen is in the top ten domestic box office for 2013 according to Box Office Mojo. It could still go higher, too, before all is said and done depending on what happens over the next week and a half when most schools are out.
I don’t think it reaches Despicable Me 2‘s numbers because families don’t really go to the movies during the week like they do on the weekends.