This summer sees the release of a slew of new Marvel films, and perhaps the biggest will be Guardians of the Galaxy. Not only will the film be big in terms of its production, but it also happens to be a major gamble for the studio as well. With zero established characters appearing in the movie, Marvel is hoping that the appeal of the character resonates with audiences.
One way to accomplish this is to acquaint and audience with the characters as soon as and as often as possible. That’s why Marvel will be getting behind Guardians of the Galaxy with a massive promotional campaign not unlike it’s other major character tentpole films.
The studio has released some promotional artwork drawn up by Zak! Designs that will help promote the film in the coming months.
The designs seem as though they’ll have a mass appeal and it’s clear that Marvel is getting behind the character that has the most prestigious name attached to it.
Rocket Raccoon isn’t just a cool character, he’s being voiced by Bradley Cooper. Given that Cooper is an A-List star and up for an Oscar this year, it shouldn’t come as a surprise that Rocket Racoon is the focus of the promotional art released.