Captain America: First Avenger was not exactly the penultimate Marvel film; of course, a Crackerjack box of a superhero is going to be a bit heavy on the patriotic cheese in a World War II origin film, but still–it was worthy of an eye-roll or two. Tony Stark agrees–the God of freaking Thunder is more relatable than Steve Rogers.
Red Skull on the other hand… Now there’s a… strange looking CGI faced villain.
But Captain America: Winter’s Soldier has been receiving high marks from critics worldwide, some saying its the best effort by Marvel in a standalone Avengers film yet. And ironically, a film about Captain America has already made over $75 million at the international box-office before opening in the United States early tonight and Friday.
With numbers like that, it’s easy to see why Marvel keeps announcing sequel after trequel after frequel. No matter the numbers in the US, which are guaranteed to at least be decent, the numbers outside the States for virtually any Marvel flick are going to be astronomical. The most recent previous release, Thor: The Dark World made 68% of its total $644 million gross internationally–that’s $438 million if you’re not a math genius like Natalie Portman.
Comicbook heroes are the new cowboys?
Because of such numbers, and of course, passion for quality film and story-telling, Kevin Feige, President of Marvel Studios, Bloomberg discusses how far ahead that guys like Feige and Marvel are planning this Marvel Universe:
It’s like looking through the Hubble telescope. You go, ‘What’s happening back there? I can sort of see it, They printed out a new one recently that went to 2028.
The Bloomberg piece is fascinating, and you should check it out in full; it also talks about the relationship between Disney and Marvel, which Disney exec Bob Iger says is similar to that between his company and Pixar:
It’s almost like we have a built-in GPS system for the storytelling. They live and breathe Marvel full time just like the Pixar folks live and breathe Pixar full time.
The piece goes on to discuss Kevin Feige lobbying for the Captain America origin film to take place in the 1940s, against the will of some powers-that be, and other creative issues between voices within the companies.
Oh, and one more thing; Guardians of the Galaxy: if it does well, there could be spin-offs, loads of spin-offs featuring Star-Lord, Gamora, Drax, Groot, and Rocket Raccoon–potentially under the direction of James Gunn, or not.
But WHEN is Black Widow getting her own film?! Never I guess…